Portfolio / Art direction

Paddle: Brand Films, Shows & Launches

Three years as Art Director, Video Production at Paddle: launch films, original shows, and the brand on screen.

Art Director, Video Production · 2022 to 2025

At Paddle I conceptualized, designed, produced, and oversaw the brand on screen: ad spots, trailers, events, and all things branded media. The work was turning payments infrastructure into stories people would actually watch.

Paddle Billing launch film

I led the Paddle Billing film from concept development to final execution: managing production, integrating motion graphics and 3D animation, and making sure the finished piece was polished and effective.

Explore Paddle

Rebranded the Explore Paddle series and brought new life into it, from the set to the titles.

Paddle Studios

Paddle Studios is the home of original content that helps you build better SaaS. Show identities, sets, and key art for its originals, including Fix That Funnel, Back to Fundamentals, and Beyond the Budget.

Customer stories