Portfolio / Advertising

Zaius Brand, Video, & Print Design

As Creative Lead at Zaius, I was responsible for evolving and scaling the brand across the entire organization, from marketing and product to sales and executive communications, helping transform Zaius into a cohesive, recognizable brand in the highly competitive CDP space.

I led strategic creative direction and visual brand management, designing and producing work across print, web, video, and product marketing, while establishing systems and standards that allowed creative to scale across teams. This work supported Zaius’ growth into a category-defining platform and ultimately its acquisition by Optimizely.