Portfolio / Creative direction

ProfitWell by Paddle: Cancellation Flows Launch Film

Launch film for ProfitWell’s Cancellation Flows, blending live action and 3D to visualize real-time retention logic at the moment a customer tries to cancel.

Sr. Creative Producer · Concept → Execution · Live Action + 3D

A launch film for ProfitWell’s Cancellation Flows, designed to turn a complex retention system into a clear, cinematic story. The challenge was visualizing the most critical moment in the customer lifecycle, cancellation, in a way that felt human, intuitive, and premium.

I led the project end-to-end as Sr. Creative Producer, from concept and script through storyboards, previs, and final execution. The film blends live action with 3D to translate invisible product logic into a spatial, story-driven metaphor, showing how Cancellation Flows respond in real time to save customers at the moment they try to leave.