Portfolio / Drop

ProfitWell: Custom Drop Campaign

A limited-edition drop campaign for ProfitWell, centered around custom Nike sneakers and a knock-off Off-White–inspired tee, designed to feel intentional, collectible, and culture-forward.

Drop campaign · Creative & visual execution

A limited drop campaign for ProfitWell featuring custom Nike sneakers and a knock-off Off-White–style tee.

I led the creative and visual execution, designing the physical products and building the campaign visuals to feel collectible, intentional, and culturally fluent.

The goal was to create a moment that blended brand, product, and streetwear culture, something that felt less like merch and more like a true drop.