Writing
Notes on creative operations, brand systems, and where AI belongs in creative work. Written from inside the work.
4 articles
Building Intakely, an Intelligence Layer for Creative Teams Intakely didn’t begin as an app idea. It began as a quiet irritation that followed me from company to company for over a decade. Why Google’s Gemini Ad Works (and Why It Feels So Familiar) Every AI company right now is racing to tell you how smart its model is. More parameters. More benchmarks. More claims about the future. Why AI Can’t Be a Feature (and Why Most Products Get This Wrong) Right now it feels like every product has AI. AI features, AI copilots, AI assistants tucked into side panels. On paper it looks like progress, but once... Creativity Is Not Broken. Our Workflows Are. The tools got faster. The process did not. And creative teams are feeling it.Thank you. Keep this receipt.