About Brett Gifford
Creative director, design engineer, and producer. Fifteen years of making brands move, now building the systems they run on.
I started with pencil and paper and kept adding tools. Graphic design, motion, video, web, 3D. I have never seen a line between them. The best work happens when the mediums combine, and my job is making that happen for a team, repeatedly, under deadline.
Today I lead Brand & Creative at Cloud Capital, where I built the brand as a working design system: one source that runs the marketing site, the campaigns, and production. AI runs the system. The creative stays human. How that works.
I live in the Greater Boston area with my family. Most importantly, I am a father to my daughter, Maya.
Career
Brand, web, video, and the design system behind them. Shaping the company's narrative and positioning in cloud cost management.
An intelligence layer for creative teams, built to turn messy requests into structured briefs before the work starts. The story.
End-to-end creative production for startups: directing, shooting, editing, and designing, plus the systems and early products around it. Clients include Appcues, StackWell, Itzmo, and Kanahoma.
Concept, design, and production for the Paddle brand: ad spots, trailers, events, and branded media. Led the Paddle Billing launch film and rebranded the Explore Paddle series. See the work.
Designed and taught an on-campus undergraduate course in motion graphics at Southern New Hampshire University.
Show brands, motion graphics, 3D animation, and set design. Built the look of Boxed Out and led the rebrand of Pricing Page Teardown, before the company was acquired by Paddle. See Boxed Out.
Creative direction and management of the visual brand: the rebrand, the website, print, and video. The company was later acquired by Optimizely. See the work.
A creative studio for blockchain and cryptocurrency brands.
Design, motion, and front-end work for Comcast, Philips, and RCN. Named and designed Comcast Business Select, and made the Philips ThinkB4U motion series. Featured in Boston Voyager.
Web, video, motion, and print for agency clients.
Range
Creative direction. Brand identity and brand systems. Motion design and animation. Video production and editing. 3D. Design engineering in React and Webflow. Creative operations.
Recognition
- Davey Award, Mobile Marketing Design, 2016
- Davey Award, Health & Wellness Design, 2015
- BCT Design Competition winner, Brochure, 2013
Education
Bachelor's degree in Graphic Design & Media Arts, with a minor in Digital Media Video Production. Southern New Hampshire University, 2010 to 2013. Dean's List and President's List.